G’day, my name’s Cameron and I work in the marketing department of PI.EXCHANGE. Our product, The AI & Analytics Engine, is a platform where you can make machine learning models without coding, which is handy because I’m not great at coding. I’m a massive football fan, I started playing when…

The evolution of manufacturing Throughout the history of the manufacturing industry, companies have leveraged new technology to optimize their operations. The four industrial revolutions mark stages in the evolution of the industry’s use of technology. …

In the competitive world of banking and finance, gaining a competitive advantage is vital. This leads to the industry being among the first to adopt new, emerging technology. With access to large amounts of high-quality data, banks have begun implementing predictive analytics to gain an advantage, and it is only…

What is predictive analytics? Predictive analytics is a branch of data analytics, which uses statistical or machine learning modeling to predict the most likely future outcomes and behaviors, based on patterns in current and historical data. In essence, predictive analytics is used the answer the question “What is likely to happen?”. The primary use…

As marketers, we are constantly looking to stay ahead of the curve, to get an edge on our competition. It’s no wonder marketers are making full use of the abundance of AI tools available, to do tasks faster and more accurately than previous methods. In this blog, we’ll go over…

Whether it’s a long time customer, or a promising new one, a customer churning sucks. The good news is, it’s not the end of the story, as long as you develop a customer win-back strategy — in fact, the story may still have a happy ending. Enter, the win-back strategy…

What is customer churn analysis Customer churn is the proportion of your customers that end up leaving, instead of remaining a regular buyer. Churn analysis is the process of finding trends and patterns in the churn data to uncover which customers are leaving, at what point in their lifecycle they’re leaving, and what causes them…

It’s 2023, and at this point, artificial intelligence (AI) and machine learning (ML) isn’t just for data scientists. No code tools that utilize AI and ML can be used for just about anything you can think of in marketing, from developing content faster, to gathering data to make strategic decisions…

Hi, my name’s Cameron and I work in the marketing department of PI.EXCHANGE. We’ve just released a new customer churn template for the AI & Analytics Engine, so thought I’d go ahead and write a full guide on predicting and reducing customer churn. What is customer churn and why is it important? Customer churn is probably the single most…